Face the facts: consumers have high expectations and short attention spans. Ugly, clunky apps and websites lose a customer’s interest almost instantly. That’s what makes interface design so important. It’s where you lay the foundation for your brand’s visual identity. Great interface design enables you to make a killer first impression.
Think of some big-name brands. Google. Apple. Airbnb. Certain colors, fonts and aesthetics set them apart. As you design your own products, it’s crucial to use consistent and carefully selected iconography, typography, colors and visual elements. When all of these ingredients work together, they should seamlessly create a beautiful and engaging design for your product’s interface.
WHY SPRINTHUB MOBILE FOR INTERFACE DESIGN?
At Sprinthub Mobile, we know how crucial great interface design is. Our user interface (UI) designers collaborate with our user experience (UX) designers to create a product that looks and feels great. Based on their expertise and your own ideas, our UI designers will develop multiple concepts for you to consider, progressively honing in on the design aesthetic that will define and differentiate your product’s visual identity and brand.
We offer creative ideas and research-based recommendations, helping you explore design possibilities while maintaining a strategic focus on what your competitors are—and aren’t—doing.
WHAT IS INTERFACE DESIGN?
The most basic UI principles define your brand, engage your customers and are crucial to the success of any product.
Use aesthetic and architectural design principles—including symmetry, color, texture, balance, flow, alignment, and proportion—in a way that supports and strengthens your product’s functionality.
Use clear labeling and wording that avoids ambiguity and eliminates confusion. Use typography and iconography that helps users quickly digest your content.
Be consistent with the colours, icons and terminology you use, as well as with the placement of navigation and input control elements.
Organize your layout to draw attention to the most important information. Consider the spatial relationships between objects relative to each object’s purpose. Avoid unnecessary clutter that can frustrate or distract users.
Group content appropriately, making it easy to locate related items. Use language and graphics that will be recognizable to your target audience. Use color, contrast and light to direct users’ attention.